Gold By Any Other Name Would Still Be Fair Use: A Trademark Fair Use Case Study

Presented by NAPABA’s IP Committee

Monday, February 24, at 3:00 PM ET

This presentation will examine trademark litigation involving the luxury watch industry over the use of terms to identify gold metal alloys in watches. Against the backdrop of metallurgy, historical publications, and consumer perception, this presentation will discuss the classic fair use doctrine in a case study of trademark infringement suits spanning more than a decade with some of the world’s best known watch brands. 

Register here: NAPABA IP Committee Event

NOTE: On-line registration will be available until February 24, 2025